14 Dec. 2010, Nate launched its new mobile social gaming service, Nate AppStore Beta Application for Androids. Now available for download at T-Store, Nate AppStore Beta Application allows users to access social games on Nate AppStore in Adroid 2.2 (Froyo) devices.
With just one time log-in, users can access their favorite games in “My Apps” page or full list of games in “Apps List” page. Game data as well as friends list is also interlinked with web-based platform, which makes it convenient for users to play and manage their games anywhere at any time. Users can also purchase virtual items with Dotori just like they do on web.
As a tip from Nate, puzzle/quiz games are more suitable for mobile devices since it generates smaller traffic compared to other genres. Initially taking off with six games, Nate AppStore expects more and more games to join the mobile stream. Since smart phone users mark up to 6.8 million (aprox. 15% of Korean population) and has grown 8.5 times the previous year (2009), this trend is expected to enlarge the social gaming pie even bigger. Androids appear to be strong in the Korean smart phone market, yet to maximize the coverage of smart phone users, developing mobile service for iPhone is pressing. Nevertheless, there is no doubt that taking the initiative to expand to mobile devices is a great plus to both Nate and developers.
*** View introductory movie clip of Nate AppStore Beta Application ***